This year's Assassin's Creed - thought to be Assassin's Creed 3 - will be the series' "biggest to date," claims Ubisoft CEO Yves Guillemot.
Speaking to trade mag MCV, the Ubisoft boss dismissed the notion that annual Creed instalments are diluting the brands, stating instead that they're necessary to "satisfy the demand".
"Assassin's Creed is an incredible franchise and there are a lot of expectations that it will continue to grow," he said.
"We are pleased with our continued success so far: in the US, Assassin's Creed: Revelations was a Top Ten title for the entire calendar year, which shows that the demand is definitely there.
"We think that delivering regular instalments and expanding the brand to other platforms will continue to satisfy the demand, while at the same time attracting new fans.
"And we're confident that the next instalment of Assassin's Creed will be the biggest to date."
Possible locations for the 2012 instalment were named in an Ubisoft survey, including Medieval China, Victorian England and The American Revolution.