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Assassin's Creed 3 'a great time for gamers to join the adventure'

Ubisoft also confident the title can hold its own against CoD, Halo and FIFA

Ubisoft says Assassin's Creed 3 is a good entry point for newcomers to the series.

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It may be the fifth entry in a franchise that has already sold 38 million units, but it does feature a new hero and setting.

"This is a great time for gamers to join the adventure," Ubisoft UK boss Rob Cooper told MCV. "There's a huge will from Ubisoft to bring more gamers into this universe.

"Assassin's Creed 3 is the biggest and most ambitious launch in Ubisoft's history so we absolutely believe this game will continue to grow the franchise."

Cooper also said he thinks Assassin's Creed 3 will hold its own against this year's biggest releases following its October 31 release for PS3, Xbox 360 and PC.

"This is a huge investment for us and we're extremely confident that together, all these factors will put us in pole position to compete against the other titles this Xmas."

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