Capcom's Christian Svensson has said Resident Evil 6 is off to a great start, with early pre-order numbers topping all of the previous entries in the much loved survival horror series.
Speaking to GameInformer, the senior VP of strategy was asked about the timing of the Resi 6 announcement, which coincided with the release of Resident Evil: Revelations for the Nintendo 3DS and in the thick of Resident Evil: Operation Raccoon City promotion.
He replied by saying the decision was intended to raise overall awareness of the series, and record pre-order numbers are an indication that the strategy worked.
"Our pre-orders for Revelations and Raccoon City were both helped on an upward spike with the announcement of Resident Evil 6. The pre-orders for Resident Evil 6 are off to a fantastic start. The best start a Resident Evil game has ever had," he explained.
The Capcom exec went on to justify the early November 20 release date announcement for the title and said it isn't worried about other big games launching in the same period.
"We're saying, 'Get the hell out of the way.' We're a big game. We're letting you know we're coming. We're giving people plenty of room to move around us. The other part is the nuts and bolts of it. If we put our stake in the ground, we can start lining up retail channel promotions, etc."
GAME and Gamestation won't be stocking Capcom's Resident Evil: Operation Raccoon City or Tecmo Koei's Ninja Gaiden 3 and Warriors Orochi 3 when the titles launch later this month.