Microsoft's squashed its usual 'no comment' PR policy to deny rampant reports that its set to showcase a next-generation Xbox at E3 in June.
Speaking to various outlets via e-mail, Microsoft's head of corporate PR, David Dennis said no new console will be shown at the LA show or "anytime soon".
"While we appreciate all the interest in our long-range plans for the future, we can confirm that there will be no talk of new Xbox hardware at E3 or anytime soon," the statement reads.
"For us, 2012 is all about Xbox 360 - and it's the best year ever for Xbox 360. The console is coming off its biggest year ever-a year in which Xbox outsold all other consoles worldwide."
It's an unusually strong statement from the company we're used to dishing out "we don't comment on rumour or speculation" statements, which makes us wonder just what's going on behind the scenes.
The Microsoft statement follows a similar dismissal from Sony earlier this year, which claimed its not thinking about PlayStation 4.