Post something on the internet and the internet will see it. That's the lesson learned today by Electronic Arts global product manager Kevin O'Leary, who commented on Twitter that Call of Duty: Black Ops 2 "looks tired".
Seemingly oblivious to the all-seeing eye of the web, he probably didn't count on media picking up on the comment posted earlier today following Activision's big reveal yesterday.
"Poor [Black Ops II], you look tired, you should take a year off and rest," said O'Leary, having a pop at Activision's yearly release cycles while he's at it.
"Sorry, that page doesn't exist!" says Twitter when you now try to visit the account in question. No surprise there.
Expect a groveling apology/denial of responsibility from EA in 3... 2... 1...