EA and Activision go head to head at Champions League final
18th May 2012 | 08:33
EA and Activision are set to go head to head during this weekend's Champions League final between Bayern Munich and Chelsea.
Yesterday it was revealed that Activision will be showing a new Black Ops 2 trailer during the half-time break. Now EA's confirmed it will also be showing a new trailer for rival shooter Medal of Honor Warfighter at the same time. Let the battle begin.
The Champions League will see two of football's titans, Bayern Munich and Chelsea, go head to head and will be shown on ITV1 and Sky Sports from at 7.45pm. Warfighter will get its TV premiere during half-time, at around 8.30pm in the UK. It isn't known when the Black Ops 2 trailer will be shown, but it's likely to be in the same ad break.
Medal of Honor: Warfighter's exec producer Greg Goodrich has said he wants to avoid the annual war of words that usually kicks off in the build up to EA and Activision's end-of-year FPS releases.
Both EA and Activisions marketing and PR department might have some different thoughts though.