Dead or Alive 5 is exciting because it looks to be focusing on something fighting games often forget - good, simple, visceral fun.
Take this fight between Lei Fang and Zack. It's in a circus. There are flame rings, tigers and giant red afros.
We like this. It seems less concerned with frame-counting, air-juggling hardcore competitiveness, and more focused on showing how fun it can be to mash buttons until someone get's their f***ing hair punched off.
DOA5 looks set to bring the fun back to fighting games in September.