Witness the most ironic moment at E3 this year: Nintendo's press conference sounding off with a booming on-screen display of anticlimactic, dreary fireworks.
The curtain-caller was a theme park minigame compilation called Nintendo Land which, despite barely registering more interest than Wii Fit U, was presented on stage on two separate occasions, during what was the most disastrous E3 press conference in recent memory.
"Is it over?" one attendee asked, breaking a funereal silence underneath the looping firework audio. No one was really quite sure.
For a company with such a garlanded history in the video games business, it's alarming to see Nintendo make such barefaced mistakes during its most important event in the gaming calendar.
But behind this pie-faced moment of corporate theatrics lies a more serious issue. Even if Nintendo had concluded its 90 minute showcase with a Mario-Kart-Metroid-Zelda triumvirate, it still wouldn't have masked the fundamental problems eating away at the Wii U.
Demonstrably, Nintendo still doesn't know what the Wii U is, what it offers, or who it's for. Stuck between two audiences branded casual and core, Nintendo has devised a bungling console of competing philosophies.
Nintendo of America president Reggie Fils-Aime may have worked his script tirelessly to remind onlookers that Nintendo struck gold with the first Wii, but no one should be fooled by his attempts to apply same kind of sparkle on the Wii U .
The Wii's Remote was a stick, and thus a tennis racquet, and thus a sword and gun. The masterfully basic concept was essentially the digital extension of those simple childhood days when the only available toys were a small tree branch, a water pistol and a spot of imagination.