Ubisoft has no issue with the practice of annualising its biggest franchises, with North America executive director Laurent Detoc reasoning that if the quality is high consumers will pay for a new series entry every year.
In an interview with Gamasutra, Detoc was asked if Ubisoft would like to make eighth, ninth and tenth instalments in the Assassin's Creed series one day. "I hope we will," the executive said. "I also hope we'll be able to branch out from within the franchise.
"It's very simple to me," he added. "There's no such thing as not being able to annualize a franchise. If it's good, people will come."
Meanwhile, Assassin's Creed 3 creative director Alex Hutchinson told Eurogamer that Ubisoft's decision to annualise AC essentially funded his upcoming game, and enabled his team to make ambitious strides for the franchise.
"We have multiple groups now working [on the series]," he said. "We started this one in January 2010, the same time as Brotherhood and before Revelations.
"The core team on this one has been working at it for almost three years, which is something you can almost never get in the industry these days - it's too expensive, too risky. So we need the other projects to support that kind of development - these big jumps.
"It's funny, people say it's about how often you release new entries, but I really think it's about how good they are. If they put out Breaking Bad every day I'd watch it every day. I wouldn't need other TV. So I think this usually comes up when people aren't satisfied with something we did."
If you haven't been living under a rock, you'll know that Assassin's Creed 3 stars a new protagonist called Conner, and will be set in New York and Boston between the years 1753 and 1783. Get our impressions of the game's E3 demo in this recently published Assassin's Creed 3 preview.