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Pachter: Wii U price must not exceed $300

Analyst claims Nintendo is embarking on 'rear-view mirror strategy'

Nintendo must sell its next generation games console for less than $300 (£190) per unit in order for it to stand a chance at retail, a Wedbush Morgan analyst has claimed.

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Wedbush Morgan games analyst Michael Pachter

Games industry expert Michael Pachter told CVG that, based on Nintendo's E3 press event, he was uncertain whether the Tokyo company has a "killer app" that could stimulate system sales the way games such as Wii Sports had.

"The console must be priced below $300 to succeed, in my opinion, and best at $249 or less," he said.

In a reflection on Nintendo's E3 press conference performance, Pachter branded Nintendo's Wii U approach as "a rear-view mirror strategy".

"Nintendo is intent upon repeating their success with the Wii," he said.

"While I agree that the Wii U controller is sufficiently novel and different from traditional controllers, I am not sure that there is a killer app that will drive Wii U adoption the way Wii Sports did for the Wii.

"At E3 I was not particularly impressed with many of the games, and in particular found Sing baffling. I don't understand why I need a tablet to read Karaoke words rather than reading the words on the TV screen instead."

Nintendo's press conference in Los Angles last week was met with criticism from a number of analysts and journalists. The company's share price sunk for three days running, though on Monday it closed up 1 per cent.

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