EA still keen on reviving old IP despite Syndicate 'not paying off'

SSX sequel likely following 'successful reboot'

Electronic Arts remains interested in resurrecting legacy IP despite a year of hits and misses, an executive at the company has said.


Frank Gibeau, who spearheads the EA Labels business, told CVG there are still "numerous brands" he considers worthy of a comeback.

A sequel to this year's SSX reboot appears to be increasingly likely following a "very successful launch", he said.

But reflecting on the reboot of Syndicate, Gibeau conceded that the comeback was ultimately a false dawn.

"Syndicate was something that we took a risk on. It didn't pay off - it didn't work," he said.

"But in general it doesn't change my appetite for wanting to go look in the library and see what we have and maybe bring back some IPs for the next-generation. That's the nature of the business; some stuff works, some stuff doesn't."

He added: "I think SSX was a very successful launch for us and there was some online innovation there that really showed why it made sense to bring that back."

"It's done well and you'll probably see more in the future. There are numerous IPs that I think about all the time like Command & Conquer and Sim City - which is a brand we've brought back after seven years."

CVG's SSX review described the game as "a beautiful, expertly crafted compromise between nostalgia and evolution".