Sony Worldwide Studios VP Scott Rohde has said that cloud gaming is an "absolutely inevitable" future for everyone in the games industry.
Sony was heavily rumored to be preparing a bespoke cloud gaming channel on its PlayStation 3 console, and that an acquisition of Gaikai or OnLive is vital in providing this service - a rumour on which all involved have declined to comment.
But when quizzed on the topic of cloud technology, Rohde told GamesIndustry that it's "absolutely inevitable that it's going to be a part of what everyone does."
He went on, "It just makes sense. And so, over the next five years, you're going to see everything evolve to that state because people want access to their data anywhere."
The that timeframe would, you'd assume, fit well within the expected release of Sony's next console. But Rohe wouldn't be pushed into confirming anything.
"Will there be a streaming service? Will there be a partnership? I'm not going to answer those questions right now. But, like I've said ten times, like a broken record, the industry is always evolving," he concluded.