Microsoft has announced its new mobile OS, Windows Phone 8, which it says will "unleash a new wave of amazing apps and especially games."
The platform is set to share similar tech with the PC version of Windows 8, allowing for Direct X support, C and C++ compatibility and the ability to incorporate middleware such as Havok physics.
Microsoft hopes this move will make it very easy for studios to bring their games to the mobile platform, and it's claiming more than 200 titles already arrive daily, on average, on Windows Phone Marketplace.
Versions of Zynga titles Words with Friends and Draw Something, as well as Gameloft's Asphalt 7: Heat and N.O.V.A. 3 Near Orbit Vanguard Alliance are in development for Windows Phone.
"Basing Windows Phone 8 on the Windows core will unleash a new wave of amazing apps and especially games," MS phone boss Joe Belfiore wrote on the Windows blog.
"Windows Phone Marketplace has officially hit 100,000 apps and games-a milestone we reached faster than Android, and a testament to the thousands of talented developers around the world who've supported us since launch. Together they deliver more than 200 new titles, on average, each day."
Earlier this week Microsoft unveiled its iPad rivale, Microsoft Surface.