EA's Origin boss David DeMartini has acknowledged that some core gamers have "issues" with the digital download service.
But speaking to MCV, DeMartini said he wasn't surprised by the community's reaction, and hopes to win over the doubters with promotions such as offering Kickstarter-funded games the opportunity of a free Origin listing.
"People forget that when Steam launched, there was a lot of backlash from the core," he said. "Origin represents a change, and anytime EA does something that is significant in the industry, it generates a certain amount of reaction.
"The hardcore sometimes has issues with Origin, but they seem to love these crowd-funded games. It was one of the few things we have done that wasn't controversial and nobody had anything negative to say."