Amazon looks to be targeting Apple's dominance of the tablet market with two new Kindle Fire HD tablets announced today.
Shipping on November 20, the new Kindle Fire HD will come in two main packages - a larger unit with an 8.9-inch screen, and a smaller SKU packing a 7-inch display (which could take on the rumoured iPad Mini if that noise turns out to be true).
Starting at $299, the 8.9-inch Kindle will pack a 1920 x 1200 display (254 ppi) with 16GB of storage space. It'll be 8.8mm thick, weigh 20 ounces, feature dual speakers, a front-facing camera and HDMI output, all powered by a TI OMAP 4470 processor (thanks Engadget).
A pricier $499 version of the 8.9-incher will add 4G LTE network connectivity and packs 32GB of storage.
The 7-inch, 16GB model will boast much of the same specs, but with a lower-res screen 1280 x 800, it'll set you back $199.
Amazon boasted that the Kindle Fire HD will be the first tablet with dual-band (2.4GHz, 5GHz) MIMO WiFi technology, which it claimed will be 41 percent faster than the latest iPad's WiFi tech.
It also took a shot at Apple's data plan costs, highlighting that its 250MB-per-month data plan for the 4G Kindle will cost $50 a year as oppose to Apple's $230 yearly AT&T charges.
Along will its aggressive pricing - two of the three models undercutting the $500 entry price for the newest iPad by a long shot - Amazon appears to be tackling Apple head-on with its new Android-powered devices.
Kindle Fire HD is up for pre-order now. Here's the obligatory trailer.