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Amazon challenges Apple with new Kindle Fire HDs

Two new tablets announced, prices ranging $199 to $499

Amazon looks to be targeting Apple's dominance of the tablet market with two new Kindle Fire HD tablets announced today.

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Shipping on November 20, the new Kindle Fire HD will come in two main packages - a larger unit with an 8.9-inch screen, and a smaller SKU packing a 7-inch display (which could take on the rumoured iPad Mini if that noise turns out to be true).

Starting at $299, the 8.9-inch Kindle will pack a 1920 x 1200 display (254 ppi) with 16GB of storage space. It'll be 8.8mm thick, weigh 20 ounces, feature dual speakers, a front-facing camera and HDMI output, all powered by a TI OMAP 4470 processor (thanks Engadget).

A pricier $499 version of the 8.9-incher will add 4G LTE network connectivity and packs 32GB of storage.

The 7-inch, 16GB model will boast much of the same specs, but with a lower-res screen 1280 x 800, it'll set you back $199.

Amazon boasted that the Kindle Fire HD will be the first tablet with dual-band (2.4GHz, 5GHz) MIMO WiFi technology, which it claimed will be 41 percent faster than the latest iPad's WiFi tech.

It also took a shot at Apple's data plan costs, highlighting that its 250MB-per-month data plan for the 4G Kindle will cost $50 a year as oppose to Apple's $230 yearly AT&T charges.

Along will its aggressive pricing - two of the three models undercutting the $500 entry price for the newest iPad by a long shot - Amazon appears to be tackling Apple head-on with its new Android-powered devices.

Kindle Fire HD is up for pre-order now. Here's the obligatory trailer.

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