EA 'gets too much crap for not being innovative' - DICE
10th Sep 2012 | 21:35
DICE GM Karl Magnus Troedsson has defended publisher EA against the notion that it doesn't innovate enough.
Troedsson refutes arguments that EA - known for its large portfolio of yearly updates and sequels - doesn't strive to be innovative with its games.
"EA is actually very prone to try out new things," he said in a chat with Gamasutra. "And I have to say that sometimes I think we get too much crap for not being innovative."
Troedsson continued, "We do release new IPs, and we do take care of IPs that have been out there. And perhaps not so successful, but we try to get new things out there as well.
"Now, that might sound strange coming from me, working on Battlefield. We've been around for 10 years, and we just keep doing more of the same, but being innovative in that space."
On that last point, Troedsson said that people often lack appreciation for the smaller innovations made within EA's established franchises.
"Innovation is something that actually changes something for the better, renews something -- and I think we do that all the time," he argued.
"But some of them are big and some of them are small, and some people disagree, saying, 'That's not an innovation!' and it's like, 'No, maybe not for you, but for the people playing the game it's a big thing.'"