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'No formal price drop' for old PS3 models - SCEA

SCEA's John Koller explains why outgoing model will retain its value

SCEA has said it will not "formally" drop the price of older PS3 models to account for the introduction of a newer, sleeker model.

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The cheapest version of the new PS3 available to US gamers will be the 250GB $270 option. That's $20 more than the $250 160GB version of the outgoing model, which means an actual rise in the base price of a PS3 in North America.

SCEA exec John Koller says Sony will not drop the price of the older models as the new model arrives. "There's no price drop formally," Koller told Engadget.

He goes on to reason, "The thing that's been happening in the market over the last year or so is that there's been so many retail price promotions, and so many different gift card offers and all those things, being done by all of us (Microsoft, Nintendo and Sony), that we've heard from our consumer, 'Enough with all these weird price moves. What we really want is content and games and value.'"

EU gamers will at least have the option to pick up a 12GB version of the new PS3 for £185 - intended as a low-budget option - but this SKU will not come to US.

According to Koller, that decision was down to US consumers' greater hunger for digital content. "The smaller Flash drive isn't coming to North America, and a lot of that reason is the digital consumer," said Koller.

"We really want to make sure, out of the box, that there is an option for them to be able to download that content. That is really critical for us, very very important."

UK retailer GAME has launched a promotion which lets gamers trade in an old PS3 or a 250GB Xbox 360 to get the new PS3 for half its regular selling price.

CVG received its super-slim PS3 today, and all the comparison shots you could ever need are right here.

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