The PlayStation business has noticed "a very high interest rate from Xbox 360 consumers" wanting to purchase a second console, according to a marketing executive at Sony Computer Entertainment America.
Ahead of the release of the new 'super slim' PS3, hardware marketing exec John Koller believes the new system has a good chance of appealing to those who own an Xbox 360.
"We have seen a very high interest rate from Xbox 360 consumers wanting to purchase a second console," Koller told Gamespot.
It is not clear what data Koller has drawn his claims from. He said that the 'lapsed console owner' is a significant target market that emerges towards the end of a typical console cycle.
"We saw the same kind of thing happen in reverse during the PS2 years, when a lot of PS2 consumers said they wanted to get an Xbox because of Halo and some other games. So we think the strategy works and it's a good one."
In the US, Uncharted 3 will be bundled with some versions of the new hardware. Koller insists that the new model is value for money despite in some cases being more expensive than the previous.