Nintendo is entering a new generation of gaming with the Wii U in November, but does that mean the end of the Wii? Not according to Reggie Fils-Aime.
In an interview with Forbes, the president of Nintendo of America, Reggie Fils-Aime, discusses how there are still "still millions" of potential customers for the Wii.
Reggie Fils-Aime assures us that "the broad marketing for the Wii is not going to change." According to Fils-Aime the Wii focuses on "the late adopter," and those not wanting to spend a lot of money for a gaming experience. As one would expect, it is targeted to the casual gamer. Fils-Aime believes that "not only in the U.S but through all the Americas there's still millions of these type of consumers available. So it's a sizable opportunity."
Nintendo will be looking at the market base of the Wii and the market base for the Wii U as two very different opportunities, and have no plans to discontinue the Wii. The situation will be similar to the way in which Sony has kept the PS2 alive. Fils-Aime describes Sony's marketing of both the PS3 and PS2 as "phenomenal," and just as Sony has managed to "build an incredibly large install base," there is hope that the "Wii system, similarly, will keep selling for quite some time."