Microsoft has sent over the Forza Horizon launch trailer alongside a demo release date.
Fans of the racing series will be able to sample it in demo form from Tuesday, October 9, ahead of the Forza Horizon release date on October 23, 2012.
Players who download the demo and then purchase and play the full game online will receive an exclusive 2013 SRT Viper GTS to drive in-game.
Microsoft is packaging a 'VIP membership programme' with the Forza Horizon Limited Collector's Edition, which will offer exclusive content including cars, VIP Rivals Mode events, in-game gifts and an expanded storefront.
A Forza Horizon DLC Season Pass was detailed last week.