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Video: XCOM's lead designer goes incognito in a games shop

2K Games has conducted a hidden camera experiment to see if XCOM: Enemy Unknown lead designer Jake Solomon can sell his game to punters before release date.

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In a Maryland Power Gamer store - "games...power" - Jake Solomon is just trying to sell a few copies of XCOM before the release date of October 9 (October 12 for those not in America), but it is strikingly apparent that shoppers do not enjoy being approached by strangers trying to sell them things.

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