Nintendo of America boss Reggie Fils-Aime believes Nintendo TVii will serve as a "better mousetrap" for consumers than existing online TV services.
According to the platform holder, the built-in Wii U service will let users to find, watch and engage with TV content "in entirely new ways".
They'll be able to use the Wii U GamePad to browse and search for programming from sources they're subscribed to, including cable and satellite channels, video-on-demand services and recorded TiVo shows.
The Wii U GamePad can also function as an infrared TV control, a second, 6.2-inch TV screen, and play home to a programming guide. The service will be available in the US and Canada at launch for users with a wireless broadband internet connection.
Fils-Aime told The Seattle Times: "The way that I would say it is Nintendo TV is certainly going to be something that every member of the family picks up and engages in at least once a day."
Asked if he thinks Nintendo has designed a superior TV offering for a family, the executive responded: "We think we have. In terms of a way to find what you want, to actually watch it on the big screen or on the small screen and then to be socially engaged on it, yeah, we do think we've created a better mousetrap.
"If the consumer just wants to add VOD [video on demand] to their TV, there are a lot of different ways to do that. I think the value we bring is by providing the consumer a better way to find all of that content.
"And here's the example: if you have Amazon video services ... for you to find what's on there, what's hot, what's trending, is pretty tough. Now say you've got Amazon plus Netflix plus Hulu Plus and you're trying to figure out what it is you're trying to watch - that's what Nintendo TV really solves.
"Based on the way you watch TV -- which is based on shows, based on the actors, based on the genres, based on what your friends are watching -- we solve that equation by letting you search that way across all of your entertainment. For us, we think that's the big idea."
Fils-Aime also said he expects plenty of users to engage with each other about content they're watching using Twitter, Facebook and Wii U's embedded social networking service, Miiverse, all of which "is possible through Nintendo TV". Last week he predicted that Miiverse will be "a true killer application for the system".
Nintendo has confirmed a Wii U release date of November 18 in the US, and a Wii U release date of November 30 in Europe. The company has set the US Wii U price at $299 for the basic model, while the UK Wii U price starts at £230.