PlayStation is celebrating a new milestone for the PS3 business with five million systems sold in the UK.
The business enjoyed a 138 per cent jump in sales the week of September 28th following the launch of the new PS3 Super Slim.
A second edition of the Super Slim, a 12GB edition targeted at casual audiences, is due for general release on Friday.
"It is fantastic that we passed the 5m mark," PlayStation UK boss Fergal Gara told MCV.
"But most importantly to me is not the milestone itself, but the fact that there is momentum behind it," he added.
"And with the new chassis, and the way the market is panning out this year, PlayStation definitely has the momentum."
In a recent interview with CVG, Gara said he believed the planets had aligned and the PS3 could do significant business this Christmas, due in part to the JK Rowling-backed Wonderbook peripheral.
"If you look at the upcoming Christmas market, the Wii will be selling in very low volumes - it's on its way out - and the Wii U will arrive, but it will bring in a relatively small number of early adopter consumers. We see ourselves well positioned for the casual market who won't buy Wii U on day one," he said.
"We've got a wow moment, we feel. I remember when people picked up the Wii controller for the first time, that was a big moment, it was a casual market breakthrough, but we thing we've got a casual market breakthrough as well with Wonderbook and the lowest priced PS3 yet."