Apple's long-rumoured 'iPad Mini' is expected to break cover later today.
Of course, we're assuming it's the iPad Mini based on a tease sent out earlier this month: "We've got a little more to show you," it read.
So, is it a big(ger) iPhone or a small iPad? Does Apple really need a third mid-tier device? Can it justify one? All (we hope) will be revealed at a press conference scheduled for 10am Pacific Time (6pm UK Time).
As always, the internet has been rife with iPad Mini rumors. Bloomberg sources claimed in August that the device will feature a 7.85 inch display from AU Optronics and LG.
Alleged iPad mini photos were also published online last month.
Apple is also expected to reveal a 13-inch Retina Macbook Pro, and a new Mac Mini at the event.
All will be revealed in just a few hours. As always Apple has enforced a strict no filming or streaming policy at the conference, but we'll be updating the site with all the relevant news as and when it happens.