Sega's games division posts improved first half results
2nd Nov 2012 | 10:40
Sega's has reported positive results for its games division during the six months ended September 30.
The firm's games segment recorded net sales of 35.3 billion yen (£273m), an increase of 5.7 per cent year-over-year. The division also reduced its operating loss from six billion yen last year to 780 million yen (£6m).
The company reported a decline in packaged game sales due to a reduction in titles released as part of the structural reform policies announced earlier this year.
Revenues for the entire company were down ten per cent year-over-year to 136.6 billion (£1.1b), while profit decreased 2.7 per cent to 3.9 billion (£30m).
In June Sega outlined sweeping restructuring plans that saw the firm close offices that had dealt with publishing packaged goods across France, Germany, Spain, Australia, Belgium, Netherlands and Luxembourg.
"Sega is entering a new and exciting phase that will position the company as a content led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise", chief operating officer Jurgen Post said.
"The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future."