Sega is planning to release more Sonic the Hedgehog games as part of an expansion effort that will see the blue speedster have a greater presence in the toy, apparel, stationary and other markets.
SEGA's European head of brand licensing, Sissel Henno, told Toys 'n' Playthings magazine that the company has new digital and boxed games in the pipeline.
"Over the next year there will be a big focus on the expansion of [Sonic licensed] toy distribution across Europe," he said.
"Similarly, we will also be growing the apparel, publishing and stationary categories. We will have several new digital titles launching as well as a new boxed game, so there will be plenty of opportunities to link marketing campaigns across games and merchandise."
The next game to feature Sonic is a kart racing game which could give Mario Kart a run for its money. Read our Sonic & All-Stars Racing Transformed preview to find out why.