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New wave of Nintendo Wii U commercials

Platform holder moves away from celebrity endorsements

Nintendo is rolling out six short TV spots to promote the upcoming launch of Wii U across the UK.

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The advertising initiative appears to have moved away from promoting the multiplicity of features available on Wii U (as found in the debut advert), instead focusing on the casual gamer credentials of the launch title Nintendo Land.

It also makes a departure from Nintendo UK's long-held strategy of using household names to market their consoles, instead opting for models with voiceover actors working in sync.

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