New wave of Nintendo Wii U commercials
21st Nov 2012 | 11:05
Nintendo is rolling out six short TV spots to promote the upcoming launch of
The advertising initiative appears to have moved away from promoting the multiplicity of features available on Wii U (as found in the debut advert), instead focusing on the casual gamer credentials of the launch title
It also makes a departure from Nintendo UK's long-held strategy of using household names to market their consoles, instead opting for models with voiceover actors working in sync.