Microsoft is targeting a holiday release date for Xbox 720, or whatever it decides to call its next generation games console.
That's according to multiple Bloomberg sources reportedly "familiar with the company's plans", who said Microsoft is planning to capitalise on Thanksgiving and Christmas sales.
One source claimed that the platform holder has yet decide whether to unveil the new Xbox at an industry-wide event such as E3 in June, or at a separate showcase devoted solely to the new hardware.
In September it was reported that Microsoft was facing manufacturing problems that could result in a delay to its 'planned' Xbox 720 launch in September 2013.
Xbox World used its penultimate issue to publish an eight-page feature containing 'everything the mag knows' about Microsoft's next-gen console plans.
It claimed that the next gen Xbox - which it speculated is likely to simply be called "Xbox" - will introduce Kinect 2.0, use Blu-ray discs, and feature directional audio, a TV output AND input, an 'innovative controller' and - at a later stage of the console's life - AR glasses.
Current codename 'Durango' dev kits boast a CPU with "four hardware cores, each divided into four logical cores" and an impressive 8GB of RAM, XBW reported.