Quantic Dream founder and co-CEO David Cage has launched an attack on the games industry's reliance on sequels.
"Many people want the same and if that's what you offer them, they will gladly buy it", he said.
"The result is very simple. Gamers invest money in publishers having no interest in innovation... [Gamers] encourage [publishers] to keep making the same game every Christmas, and everybody's happy.
"If you're interested in innovation and believe that games could be more than shooters, then you realise that sequels kill creativity and innovation".
Cage also said he believes gamers want something different from the industry standard, even if they don't actually realise it's what they're seeking.
"We don't give people what they expect. We want to give them something they want without knowing they want it."
Cage said last year that publishing partner Sony has given him "total freedom" to pursue his ideas, and has never proposed that he make Heavy Rain 2.
On the subject of Beyond: Two Souls, he has said: "The game is very different from Heavy Rain, probably much more than people can imagine."