PlayStation 4 could be revealed earlier than E3 2013 in June, according to Sony Home Entertainment VP Hiroshi Sakamoto.
Speaking to emol.com at CES last week, Sakamoto broke company protocol to address questions regarding Sony's next-gen console.
"That's still a big secret," he is reported to have said when asked whether Sony will unveil its new model in the next few months. "But our friends are preparing PlayStation. I can only say that we are focused on the E3 gaming event, scheduled for June. Announcement may be in that minute or even earlier in May."
When asked whether the company was preparing a "big announcement" or "something additional", Sakamoto replied "probably the first."
"In that time we expect to deliver great news, but we must wait until May at least."
The quotes are translated from the original Spanish, though they line up with strong rumours that both Microsoft and Sony will unveil their next-gen consoles this year.
PlayStation declined to comment when approached by CVG.
According to a report on tech site SemiAccurate last month, PlayStation 4 is likely to be released in the spring or autumn of 2014. The site also claimed to have heard from Japanese speaking sources that Sony's next-gen console project is codenamed Thebes, rather than the previously rumoured Orbis.
SemiAccurate also backed up another recent report which claimed that PS4 features an AMD CPU and GPU. Final developer kits will reportedly be delivered to studios this summer.
Sony Computer Entertainment declined to comment on this report.