Embattled retailer HMV is being considered an acquisition target by as many as fifty companies, according to a new report.
Financial news website MSN Money claims that "around 50 potential suitors are circling HMV" with its chief executive - Trevor Moore - claiming he is "convinced" that the group can be saved from administration.
It is also claimed that music labels and film studios - from Universal Music to Warner and Sony - are prepared to provide HMV "generous credit terms" in order to help the store stock their goods.
HMV entered into administration on Jan 14 and, seven days later, it is believed that investment firm Hilco is the favourite to secure ownership of the business.
Hilco, which already owns HMV Canada, is thought to have held meetings with administrator Deloitte on Friday.
Fellow battling high street retailer GAME is thought to be interested in buying up to 45 HMV stores.
Opening its first store in Oxford Street in 1921, HMV has grown to a business with more than 220 stores. It employs more than 4,000 people.