According to Crytek CEO Cevat Yerli, free-to-play will rival retail "over the next two to three years."
Yerli says that Crytek decided as early as six years ago that free-to-play is the future. "We decided five or six years ago that we want to marry the quality of triple-A games with the business model of free-to-play," he told Venture Beat.
This observation led to Warface, the studio's forthcoming free-to-play FPS. "At that time, we decided some other games, in some of our other studios, would head in this direction. But we kept pushing the quality bar higher on our console business, which is the main dominating business for the Western world, but we are observing, plainly - and we see this already with Warface - that the free-to-play market is on the rise.
"I think over the next two to three years, free-to-play is going to rival retail with quality games like Warface."
Yerli also believes the console business needs to catch up on the free-to-play model, and that the studio is investigating this avenue despite having several retail console titles in the pipeline. "Our primary goal is to make triple-A free-to-play games for the world market and transition entirely to that," he said.
The news comes after Yerli's claims last week that next-gen launch games "might not look much different to Crysis 3". Crysis 3 releases February 22 in Europe, and on the 21st in Australia.