GameStop research: 60% of players won't buy consoles that block used games
13th Feb 2013 | 09:39
GameStop says internal research has found that 60 per cent of players would not buy a console that blocks used games, as is rumoured to be the case with Microsoft's next Xbox.
Speaking at the Goldman Sachs Technology and Internet Conference, the retailer's chief financial officer Rob Lloyd cited research - believed to be GameStop surveys of the 21 million US members of its PowerUp Rewards loyalty program - suggesting consumers are largely opposed to any such move.
"I think it's approximately 60 percent of the customers who have said they wouldn't buy a new console if it didn't play pre-owned games," he said, according to GameSpot.
Mirroring comments made at the same event by EA chief financial officer Blake Jorgensen, when the publishing executive said used game sales are a "classic double-edged sword", Lloyd went on to say: "There's two constituencies that the publishers and the console-makers have to consider. One is the retailer like GameStop that is moving their product through the chain. The second are the development firms that actually develop the games. Developers have historically not liked the pre-owned game business because they don't participate in the revenue streams.
"The publishers really get caught in the middle. [The publisher] understands that, but also understands the importance of the pre-owned game business to the overcall ecosystem of the video game business. And so, I think that as the console makers balance those needs, they consider, 'Is this an appropriate thing to do? Would we make more money by doing this in the future?' I think what customers have told them at this point is they view it as a very unfriendly thing to do."