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[ Xbox One: All the News | Full gallery | All the videos | Early specs ]

That's according to Greg Williams, GM of silicon development at Microsoft and a man who'd have played a key role in the designing of the new platform.

Discussing the making of the Xbox One during a video feature for Engadget, Williams said: "We purposefully did not target the highest-end graphics. We targeted more as a broad entertainment play and did it in an intelligent way."

Williams went on to say that Microsoft has approached development of the new console "strategically", with hardware that's "truly unique".

"It's not the first time that Microsoft has done a chip," he said in relation to Microsoft's custom 8-core CPU at the heart of the console.

"The people who are here have clearly done them before and we've done them within Microsoft before. But this is one of the more strategic plays and in terms of the overall product, that is a clear differentiator, and the [hardware IP] that we've developed here is truly unique."

Full details of Microsoft's Xbox One reveal are through here.